Cricket Wireless | Communications & Marketing (Aug 2022–Present)

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What I Do

• Lead external and brand communications (messaging, campaigns, social content)

• Partner across marketing, CSR, and leadership teams

• Support high‑visibility initiatives with strategic storytelling

 

Key Outcomes

• Grew positive sentiment on corporate LinkedIn to 99.3% and engagement above industry average

• Produced multimedia content (videos, press releases, blogs) that generated strong cross‑channel interaction

• Amplified seasonal and CSR campaigns with measurable media hits 

 

Cross‑Functional Impact

• Worked with marketing on annual CSR campaigns (e.g., 12 Days of Cricket — 1.1M+ impressions)

• Executed end-to-end PR for the 2025 Cricket Celebration Bowl, delivering 32 earned media hits and 325M+ impressions through communications planning, targeted pitching, and press hosting

• Coordinated communications support for three 2025 Cricket product launches, generating 1.7B+ impressions year to date

• Maintained consistent, values‑aligned storytelling across external and internal communications

 

Earlier Work at Cricket — Internal Comms (Oct 2020-Aug. 2022)

• Edited employee newsletters, press/media content for consistency and clarity

• Collaborated on intranet migration to support employee engagement

• Managed employee ambassador content and culture‑building communications